Small Window
Author:Lindsey ShookDLC-ID swiftly infuses a bachelor pad with color and character
When faced with a tight timeline and a very specific budget to design a newly purchased home for a client in San Francisco, Jon De La Cruz, founder of DLC-ID, quickly made a concise plan of action. “We set out on a long weekend to Palm Springs in the off season (think 120 degree weather) when there was not a lot of competition from other design-tourists and hit all of the vintage furniture shops in the morning before it got too hot,” De La Cruz recalls. “We took pictures and prices and business cards of all of the pieces that were of interest, reviewed them poolside during the hottest parts of the day then later negotiated with the dealers via email and by about a weeks time the pieces arrived for his move in date.”
The three-story, four bedroom, Swenson Victorian home was built in 1886 and sits high atop Liberty Hill on a quiet street just steps away from Mission Dolores Park. “There were lots of spaces to be filled, and as a person living alone he didn’t want to feel like he was moving into a vacuous home,” he says. “The homeowner is the consummate host, always gathering his eclectic group of friends for costume parties, game nights, awards shows and sports so the space had to be comfortable and open enough for standing room as well as clustered conversation.”
Before purchasing the house, the client lived in a one bedroom apartment so the team had a long list of purchases to fill the new home. “His love of mid-century design was influenced by grandparents who owned a suite of Danish Modern furniture,” De La Cruz says. “He had previously purchased a lot of ubiquitous MCM pieces from DWR but wanted to be introduced to more collectible, unusual pieces.” The shopping trip to L.A. and Palm Springs was a success as they were able to work quickly with some of his favorite, well-established dealers on securing many pieces at very good prices because they needed restoration. “He definitely took a leap of faith when running through the dealers spaces,” he recalls. “It was almost like a scavenger hunt.”
The final result is a highly-curated treasure chest of furniture, lighting and art that tells a story in each room. “We let the pieces find us,” De La Cruz remarks. “The things that caught our attention we would find a place for, rather than set out looking for a specific size sofa chair anything. This allowed him to develop a fondness and a memory attachment to each piece and appreciate the transformation process!”